Crisis Prepared

Google UX Professional Certificate

THE PRODUCT: Crisis Prepared is an online hub of resources for all ages, aimed at teaching and preparing people for potential crises. (Project Duration: June – July 2022.)

THE PROBLEM: Many people lack knowledge of their surroundings and are often ill-prepared for emergencies, not knowing what to do in crisis scenarios.

THE GOAL: Design an online information and preparation center for emergencies to make communities safer.

MY ROLE: UX designer and researcher; conducted usability studies, did paper/digital wireframing, low/high-fidelity prototyping, accounted for accessibility, and iterated on designs.

Crisis Prepared Mockup

TAKEAWAYS

IMPACT: The Crisis Prepared responsive website provides crucial information to those looking to prepare for, or actively dealing with, crisis scenarios.

WHAT I LEARNED: Even with information-dense services like Crisis Prepared, a cohesive and clear design is essential. Visually pleasing layouts are more likely to keep a user’s attention and encourage them to read important details.

NEXT STEPS

1

Conduct more usability studies and refine the platform based on user feedback.

2

Explore additional pages or accessibility features before handing off to the development team.


USER RESEARCH SUMMARY: By creating personas and conducting user research, I identified the target audience for Crisis Prepared: Anyone seeking to learn about or prepare for emergencies. Common competitor issues included product accessibility, information architecture, and user flow.


PAIN POINTS


1

Product Accessibility

Emergency apps often lack assistive technologies or fail to show if procedures are truly accessible.

2

User Flow

Users need quick access to info, often in emergencies. Complex flows or unresponsive UI create frustration.

3

Info Architecture

Heavy, text-dense pages can be overwhelming, especially for vision-impaired or stressed users.


PERSONA: CAMERON

Problem Statement: Cameron is a college student with cerebral palsy who needs to feel safe on campus by being aware of emergency procedures. His anxiety about safety can impact his focus in class.

First Persona

PERSONA: ESTER

Problem Statement: Ester is a deaf mother who prioritizes choosing a home location with strong emergency precautions. She needs to ensure her family is safe in crisis scenarios.

Second Persona

USER JOURNEY MAP: Through Cameron’s map, I identified potential pain points and brainstormed ways to enhance his experience with Crisis Prepared.

User Journey One

USER JOURNEY MAP: By detailing Ester’s journey, I highlighted potential roadblocks and brainstormed opportunities to make the app more accessible for her needs.

User Journey Two

PAPER WIREFRAMES: Iterating on the homepage wireframe helped me pick the best elements from each draft, culminating in a final homepage wireframe.

paper wireframes

LOW-FI WIREFRAMES

To address user pain points, I made sure the homepage flow was clear to avoid confusion during a crisis.

low fidelity wireframe one

While creating additional low-fi wireframes, I kept the problem statements and personas front and center, ensuring my design focused on user convenience.

low fidelity wireframe two

LOW-FI PROTOTYPE: My low-fidelity prototype links the user flow of finding a university’s emergency protocol and best practices for handling a crisis.

View the Crisis Prepared low-fidelity prototype .

low fidelity prototype

USABILITY STUDY



Round 1 Findings

1. Users want a seamless transition for the search function.
2. Users suggested offering donation options like local food banks instead of just monetary donations.

Round 2 Findings

1. Crisis information sections felt cluttered.
2. All call-to-action buttons should share a consistent color.


STICKERSHEET

Stickersheet

MOCKUPS: After early-stage usability studies, user feedback guided me to clarify designs in the final mockups.

BEFORE 1ST USABILITY

before usability study

AFTER 1ST USABILITY

after usability study

MOCKUPS (RESPONSIVE SCREEN SIZES): Users may access Crisis Prepared on different devices, so it’s important to optimize the UX for mobile, tablet, and desktop.

TABLET

tablet mockup

MOBILE

desktop mockup

MAIN MOCKUPS (MOBILE SIZES)

main mockup
main mockup
main mockup
main mockup

ACCESSIBILITY CONSIDERATIONS



1

Strong color contrast for text and buttons, making information legible at a glance.

2

Responsive designs keep text sizes consistent across mobile, tablet, and desktop.

3

Settings page includes customization options for assistive technologies and alternative input methods.


HIGH-FI PROTOTYPE: Throughout the ideation process, I successfully created multiple user flows to help people stay informed and safe in emergencies.

View the Crisis Prepared high-fidelity prototype .

high fidelity prototype